The Pull in Lean Marketing
What is Pull? In Lean Manufacturing the pull concept means that you are responding to the demands of the customer. You only produce per customer demands which will create a much more stable environment...
View ArticleLead Generation through the Lean Marketing Lens
Francois Gossieaux, co-author of The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media was stopped in the hallway for this quick interview and discussed customer service as...
View ArticleYou are who your Customers are
This week was a milestone for the book, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion by John Hagel, John Seely Brown and Lang Davison. It was released as a paperback....
View ArticleSuccess is based on more than just luck.
In my own little celebration this week for the book The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion by John Hagel, John Seely Brown and Lang Davison, I am doing a series...
View ArticleHow the World is Changing and What You Need To Do
This is a Part 1 of 3 blog posts on a series of books that Deloitte has sponsored that I think is outstanding. They are a follow-up to the book, The Power of Pull: How Small Moves, Smartly Made, Can...
View ArticleHow to Help Your Organization Learn Faster and Thrive
This is a Part 2 of 3 blog posts on a series of books that Deloitte has sponsored that I think is outstanding. They are a follow-up to the book, The Power of Pull: How Small Moves, Smartly Made, Can...
View ArticleHow to Radically Transform Your Organization
This is a Part 3 of 3 blog posts on a series of books that Deloitte has sponsored that I think is outstanding. They are a follow-up to the book, The Power of Pull: How Small Moves, Smartly Made, Can...
View ArticleIn Lean Marketing would Pull be the same as Demand?
When viewing pull in Lean Sales and Marketing, I think most people get it wrong. They think only about demand and obtaining a new customer. I think demand is something we use to have back in the 90’s,...
View ArticleCan a Lean Company become a Learning Organization?
When scaling companies, I always followed the thought that you needed core competencies that could be performed as standard work along with incremental improvement into your markets or through your...
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